Chester lap dancing club's "cheeky" adverts plan

A CHESTER lap dancing club has come with "a cheeky" idea for how struggling companies can defy the credit crunch.

Dan Phillips, booking agent for the Platinum Lounge in Bridge Street, says businesses can now get themselves noticed and increase their bottom-line...by advertising on the girls' bare behinds.

Dan said the commercials were similar - if a little more racy - to those on Premiership football shirts or Formula 1 drivers' racing suits.

He said: "I thought of it more as a cheeky bit of fun until we realised the potential that it was an interesting and unusual way for people to get their businesses noticed.

"Local firms can sponsor as many of the girls as they wish and we hope the novelty of the scheme will ensure their message will stick in the minds of those people visiting the club.

"We have a very diverse selection of customers from all walks of life and are pretty sure they will have never seen anything like this before."

The dancers will have the 15cm by 10m adverts applied to their bottoms using a stencil and body paints.

"I had to do a lot of research with a tape measure to come up with the optimum size for the adverts!" added Dan.

Corporate sponsors will be offered a special deal for their clients to visit the club and Dan reckons "it could just help clinch that important contract".

Platinum lap dancer Emma-Louise, who has had a stencil applied to her bottom as part of the research stage, said; "I think it's a nice fun idea and a bit quirky which is exactly the kind of thing that sets the Platinum Lounge apart from many other venues of this type.

"I always like to help out, and anything which helps promote anybody's business must be a good thing, especially during these 'credit crunch' times."