Beat the credit crunch by burning £5k

AN electro-dance band from Halton are hoping to fire the imaginations of their fans - by asking them to choose whether or not they should burn the entire marketing budget for their new album.

Holice, who are signed to Cold Communications record label, intend to burn £5,000 cash set aside to promote their latest musical offering Ten Chakras, if they manage to recruit 500,000 members to their specially-designed Facebook group by March.

The band say the idea is to provide a reaction to the credit crunch, by demonstrating to fans how they can regain control over their money during the recession.

Chris Oakley of Runcorn, director of Cold Communications and one half of Holice, alongside Widnesian Steven Davis, now hopes that the gesture, which references acid house band KLF's burning of £1m in 1994, will spark some real debate across Halton.

Chris said: "We know that this sounds absolutely mad and we could be committed for doing it!

"But the credit crunch has affected everyone and we want to know everybody's view on whether or not we should burn the cash.

"Money usually dictates what you do with it, so this is a statement from us to say that we believe that it should be the other way around.

"This is a philosophical celebration and we could see a Phoenix rising from the ashes of this cash in the form of changed attitudes."

He added: "People might say this is just a scam to promote our album, but if we just wanted to do that then we could definitely spend £5,000 a lot better on advertising it!
"We'd also like to point out that destroying money is not illegal and while it's not their money other people should not worry!

"We'll probably regret doing this, but life's a journey and we'll have fun finding out."

For more information visit www.coldcommunications.com or the Holice Facebook page.