And Finally... Coca-Cola launch fruit-flavoured fizzy milk

By James Shepherd on Jul 19, 09 12:30 PM in News

Coca-Cola are to launch a range of fizzy milk drinks in Europe.

Trials of the new product - Vio - started last month in New York where it is being marketed as a refreshment drink.

The 8oz cans, containing skimmed milk and cream, are available in berry, peach, mango, citrus and tropical colada flavours.

But food experts doubt that a carbonated milk drink would sell well in Britain.

In 2003, soft drinks rival Britvic launched Tango Strange Soda - milk-based drinks - with a £625million marketing campaign.

But Britvic pulled the product a year later after disappointing sales.

The firm said it had "proved too challenging for consumers".

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