Low Carbon: Tyre firm drives home eco message

CENTRAL Tyres in Chester has joined forces with the Government to drive home the climate change message to motorists.

The tyre retailer on Sealand Industrial Estate, is an official partner of the national Act on CO2 campaign and is promoting ways in which drivers can cut carbon emissions.

As well as displaying Pump up Your Tyres posters to remind car owners how damaging under inflated tyres can be to the environment, the retailer is offering to check and adjust tyres for free.

Branch manager, Robert Jenkins, said: "Under inflated tyres create more resistance when your car is moving so your engine has to work harder, causing more fuel to be used and producing more CO2 emissions.

"Simply checking your tyres once a month and before long journeys, will ensure they are at the correct pressure and minimise your fuel usage, helping to save your money as well as the environment."

Central Tyres is one of a number of companies to partner with the Government to deliver targeted messages encouraging consumers to make more energy efficient choices.